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Warner launches new Arts Music division

Original article from: http://www.m-magazine.co.uk/news/warner-launches-new-arts-music-division/

Warner Music Group (WMG) has announced the creation of its new Arts Music division to work with a range of genres ‘outside the pop mainstream’.

According to the company, this new hub will focus on signing, developing and marketing artists and releases across a spectrum of genres including classical, musical theatre, jazz, children’s music and soundtracks.

Well-respected industry executive Kevin Gore – whose extensive experience includes serving as president and chief executive of WMG’s Rhino Entertainment/Global Catalogue Division as well as president of Universal Classics US – has been appointed president of Arts Music.

Based in New York, he will report to Eliah Seton, president of ADA Worldwide, WMG’s independent distribution and services arm.

Commenting, Kevin said: ‘The diverse genres encompassed under Arts Music all share passionate and devoted fan bases that have been largely under-served in the current marketplace. What’s particularly exciting is that since these fans have favoured physical and download formats, there is an enormous promise for growth as they migrate to streaming services and curated experiences.

‘The timeless appeal of so much of this music, combined with rapidly evolving opportunities in the live music and partnership marketing arenas, opens up a wealth of possibilities for both established and emerging artists across a vast creative spectrum. I want to thank Stu and Eliah for giving me this wonderful new opportunity, and I am very excited to be working again with the WMG teams around the world.’

As part of the creation of Arts Music, WMG has entered into a joint venture with Sh-K-Boom/Ghostlight Records, the multi-Grammy Award winning theatrical music company founded by Kurt Deutsch in 2000.

Warner Classics, one of the world’s leading classical music companies, will now come under the Arts Music umbrella. This includes its namesake label, as well as the Erato label, along with repertoire that came to WMG as part of the company’s acquisition of Parlophone Records, most notably the renowned EMI Classics catalogue.

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