Original article from: http://www.m-magazine.co.uk/news/warners-launches-fan-led-vinyl-reissue-label/
Warner Music Group has unveiled a new fan-driven, vinyl-only record label, with the first public-chosen release a live album by Echo & the Bunnymen.
Each month, the Run Out Groove label calls on fans to determine which of three records from the Warner Music vault should be repressed for a limited run.
The record with the most votes is available to pre-order for 30 days, and once the window closes the quantity being pressed will be revealed.
Run Out Groove’s first release was MC5’s The Motor City Five, though its first fan-chosen release was a new collection from Echo & the Bunnymen, It’s All Live Now, which features live covers of Paint It Black, Soul Kitchen and It’s All Over Now Baby Blue.
Billy Fields, vice president of sales and account management for Warner’s WEA branch, said: ‘The crate-digging community is steering the ship. We are crowd-sourcing niche but in-demand selections from our vast vault to be pressed on high-quality vinyl, and it’s going to be a lot of fun to see where the community decides to take us.’
Will Sergeant, from Echo and the Bunnymen, said: ‘It’s a historical document of another time, another place, another me and a very interesting stop off traveling the road map of the band’s life.’
‘With LPs you feel like you have actually got something worth having, to hold and read while you listen. I love the organic visceral nature of the record, a piece of plastic that can bring forth such wondrous sound. It’s all pretty weird when you think about it, some sort of wonderful sonic voodoo.’
Potential future releases, which can be voted on right now, include Solomon Burke’s Best Of Atlantic Soul 1962-1965, Secret Machines’ Now Here Is Nowhere and Golden Smog’s Down By The Old Mainstream.
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